Written By Alvaro Ortiz | Owner of Ortiz Flooring Inc.
Replacing or upgrading the floors in your home is one of the most rewarding improvements you can make. New floors elevate your living space, enhance indoor comfort, and add significant long-term value to your property. However, once the initial excitement of a fresh installation settles, a crucial question arises: How do you protect that investment so it stays looking brand-new for decades?
As professional flooring contractors who have spent over two decades working inside homes across Apex, Wake Forest, Holly Springs, and Morrisville, we know that durability isn't just about the material you buy—it's about how you care for it from day one.
Here is a practical, professional guide to preserving your floors, avoiding common maintenance traps, and maximizing your home's equity.
1. It Starts with Professional Installation and Foundation Prep
The long-term survival of any floor is dictated before you ever sweep it for the first time. Even the highest-grade material will fail prematurely if laid over a damp, uneven base or installed without proper thermal acclimation.
A flawless flooring installation guarantees that expansion gaps are respected, locking systems aren't under stress, and subfloor moisture levels are within safety limits. Before installing new planks, resolving underlying issues through targeted Subfloor Repair prevents future board separation, squeaks, and structural failure.
2. Material-Specific Care: Tailoring Your Maintenance Routine
Every flooring surface reacts differently to daily household routine, moisture, and wear. Tailoring your cleaning habits to your specific surface is key to preventing accidental damage:
Solid & Engineered Hardwood: Water and harsh chemicals are wood's greatest enemies. Never use a soaking wet mop or steam cleaner on hardwood, as moisture can seep between boards, causing cupping and warping. Dust mop or vacuum regularly using a soft brush attachment. If your natural wood floors lose their luster over time, a dust-controlled Hardwood Restoration can revive their surface without requiring a costly full replacement.
Luxury Vinyl Plank (LVP): While premium Luxury Vinyl Plank (LVP) is 100% waterproof and highly scratch-resistant, it isn't indestructible. Avoid using steam mops on vinyl planks, as extreme heat can compromise the adhesive backing and wear layer over time. Sweep up grit and dirt frequently—microscopic sand and gravel tracked from outside act like sandpaper under foot traffic.
Plush & Low-Pile Carpet: For homes with carpet, regular vacuuming is non-negotiable. Dirt and grit settle deep into the pile, cutting carpet fibers over time. Place high-quality entry mats at exterior doorways, treat spills immediately with non-bleach spot cleaners, and schedule professional deep cleans every 12 to 18 months to keep fibers resilient.
3. Preventative Protections Against Daily Wear and Pets
Preventing damage is far easier and cheaper than repairing it. Simple daily habits can extend your floor's lifespan dramatically:
Furniture Felt Pads: Attach heavy-duty felt pads to the feet of all chairs, sofas, and tables. Replace them yearly, as dirt particles can embed in the felt over time.
Pet Management: Keep your pets' nails neatly trimmed to eliminate micro-scratches on wood and vinyl finishes. Place absorbent water-catcher mats beneath pet bowls to trap splashes before liquid sits on floor seams.
Zone-Based Protection: Use breathable runner rugs in high-traffic hallways and near kitchen sinks. Ensure rug backings are safe for your specific floor type (avoid non-breathable rubber backings on hardwood, as they trap moisture).
4. Common Costly Mistakes to Avoid
Through our years of hands-on consultations, we frequently see well-meaning homeowners accidentally damage their floors using popular internet "cleaning hacks." Avoid these common pitfalls:
Using Steam Mops on Wood or Vinyl: The forced high heat drives moisture into joints and weakens structural bonds.
Over-Using Wax or Vinegar Solutions: Vinegar is acidic and can strip the protective topcoats off hardwood, while wax polishes create a sticky buildup that attracts dirt.
Ignoring HVAC Moisture Control: North Carolina's summer humidity can cause natural floors to swell, while dry winter heating causes contraction. Keep indoor humidity between 35% and 55% year-round.
Protect Your Home with Expert Guidance
Selecting the right flooring material for your family's exact routine—and ensuring it is backed by precision installation—is the single best way to avoid premature replacement costs. Whether you are updating a family home in Fuquay-Varina or preserving an eco-conscious property in Carrboro, proper care keeps your investment secure.
At Ortiz Flooring Inc., we guide you through every step of material selection, subfloor preparation, and post-installation care under The Peace of Mind Process. We treat your property with absolute respect, leaving you with a durable, beautiful foundation built to last for generations.
Location: Wortham St, Durham, NC — visits by appointment only.
Ready to Protect and Elevate Your Home?
Whether you need advice on maintaining your current surfaces or are ready to plan your next flooring renovation, our expert team is here to bring samples and honest advice directly to your door.
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What Our Clients Say
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I couldn't be happier with Ortiz Flooring. We are listing and needed carpets replaced and scratched on our difficult floor 'fixed' somehow. They offered to remove carpets before the painters came in…I couldn't be happier with Ortiz Flooring. We are listing and needed carpets replaced and scratched on our difficult floor 'fixed' somehow. They offered to remove carpets before the painters came in and do their job after. The carpet selection was very good quality, installation was fast and perfect. The owner returned after to complete the wood flooring touch ups which was not an easy job! I'm so happy with them and I'd select them in the future with no hesitation!
We had the pleasure of having Ortiz Flooring in Durham NC to install our luxury vinyl plank floors in our home. The crew did a magnificent job! They were very professional, knowledgeable, punctual…We had the pleasure of having Ortiz Flooring in Durham NC to install our luxury vinyl plank floors in our home. The crew did a magnificent job! They were very professional, knowledgeable, punctual, paid close attention to detail, cleaned up after themselves, and friendly!! The whole Team was great. Mr. Ortiz is so patient and kind as I was having a hard time making a decision on the floor. He was very helpful. Kristin the admin assistant was awesome with communicating with me via email with all the updates and was also very kind! She was a ray of sunshine.☀️ Haroldo and Alejandro were great installers!! They put down the shoe molding the best of anyone I have ever seen! Our floors turned out beautiful and we are thrilled with them! I would not hesitate to choose this Company again! Kudos to all of Ortiz Flooring! ⭐️⭐️⭐️⭐️⭐️
The whole Ortiz Flooring team was great to work with! I really appreciated Alvaro answering all my questions and helping me make the best choice based on what I needed, liked, and could afford. My…The whole Ortiz Flooring team was great to work with! I really appreciated Alvaro answering all my questions and helping me make the best choice based on what I needed, liked, and could afford. My carpet install was excellent and the team was really efficient! The price is really reasonable and their work is high quality. I will definitely be calling Ortiz Flooring again for future projects!
We had a great experience with Alvaro Ortiz. He was very professional. Got the work done very quickly and very well. We installed LVP flooring with him. Would definitely recommend and use him again…We had a great experience with Alvaro Ortiz. He was very professional. Got the work done very quickly and very well. We installed LVP flooring with him. Would definitely recommend and use him again in the future for any of our flooring needs!
They did an amazing job on our flooring job. We had a whole house project, including hardwood on the first floor, new carpet upstairs and hard flooring in the office. They also pulled up carpet from…They did an amazing job on our flooring job. We had a whole house project, including hardwood on the first floor, new carpet upstairs and hard flooring in the office. They also pulled up carpet from our stairs and replaced with wood. It is absolutely beautiful, and has changed the entire look of our home. They were professional, clean and communication was good. I would highly recommend!!!
I highly recommend Alvaro and his wonderful team! They met all my needs, and the new floor looks beautiful. Thank you, Kristin, for the clear pricing. And thank you, Diego and Max, for the amazing…I highly recommend Alvaro and his wonderful team! They met all my needs, and the new floor looks beautiful. Thank you, Kristin, for the clear pricing. And thank you, Diego and Max, for the amazing work!
Had a great experience with Ortiz Flooring! They installed hardwood in our entire upstairs before we moved into our new house. Things that stood out to me: They were able to get our floor installed…Had a great experience with Ortiz Flooring! They installed hardwood in our entire upstairs before we moved into our new house. Things that stood out to me: They were able to get our floor installed very quickly under time pressure of us needing to move in; Alvaro (the owner) and his team clearly want every job to be done right, a vanishingly rare trait in a contractor; there were height differences on a few planks, they returned and fixed immediately; their pricing is fair especially for the quality of their work; the floor is really beautiful, which, in the end is what matters. Additionally, in part I chose Ortiz because they are a local, family-run operation, trying to do good work at a fair price. Would strongly recommend, and I will use them myself in the future.
Alvaro and his team at Ortiz Flooring were absolutely first class from start to finish. They completely repaired the hardwood floors in our guest room and seamlessly matched the stain to the rest of…Alvaro and his team at Ortiz Flooring were absolutely first class from start to finish. They completely repaired the hardwood floors in our guest room and seamlessly matched the stain to the rest of the house and they finished the whole job in just 3 days. The crew was courteous, professional, and prompt every step of the way, and the craftsmanship speaks for itself. If you're looking for a flooring team that treats your home like their own and delivers exceptional work on time, look no further. Ortiz Flooring has earned my business for life! Highly, highly recommend.
Alvaro got me on his calendar almost immediately. The service was quick and efficient!! I let them work on two rooms while I was at work, which was really nice. The guys replaced the subfloor…Alvaro got me on his calendar almost immediately. The service was quick and efficient!! I let them work on two rooms while I was at work, which was really nice. The guys replaced the subfloor, installed new LVP, baseboards, and quarter round. It looks amazing! Very reasonable price for the job
Had a great experience with Ortiz Flooring! They installed hardwood in our entire upstairs before we moved into our new house. Things that stood out to me: They were able to get our floor installed…Had a great experience with Ortiz Flooring! They installed hardwood in our entire upstairs before we moved into our new house. Things that stood out to me: They were able to get our floor installed very quickly under time pressure of us needing to move in; Alvaro (the owner) and his team clearly want every job to be done right, a vanishingly rare trait in a contractor; there were height differences on a few planks, they returned and fixed immediately; their pricing is fair especially for the quality of their work; the floor is really beautiful, which, in the end is what matters. Additionally, in part I chose Ortiz because they are a local, family-run operation, trying to do good work at a fair price. Would strongly recommend, and I will use them myself in the future.
Alvaro and his team at Ortiz Flooring were absolutely first class from start to finish. They completely repaired the hardwood floors in our guest room and seamlessly matched the stain to the rest of…Alvaro and his team at Ortiz Flooring were absolutely first class from start to finish. They completely repaired the hardwood floors in our guest room and seamlessly matched the stain to the rest of the house and they finished the whole job in just 3 days. The crew was courteous, professional, and prompt every step of the way, and the craftsmanship speaks for itself. If you're looking for a flooring team that treats your home like their own and delivers exceptional work on time, look no further. Ortiz Flooring has earned my business for life, they're who I'll call for anything we need going forward. Highly, highly recommend.
We had a really great experience with Ortiz flooring! We needed our oak floors refinished and they did a really beautiful job. They actually went above and beyond what we originally asked and all for…We had a really great experience with Ortiz flooring! We needed our oak floors refinished and they did a really beautiful job. They actually went above and beyond what we originally asked and all for a very reasonable price. They filled in all the gaps, repaired damaged boards, and even let us use a stain that we already had to help us save some money we'd spent already on the project. It really became apparent to us how great of a job they did when we would visit our friends and family that just had their floor redone and it would already be scratched up or didn't really look finished unlike ours! We would absolutely use them again!
We had our upper floor carpet replaced with LVP from these recently and they were amazing! Workers were super nice and quick, the managing/coordinating staff were extremely friendly, and they wanted…We had our upper floor carpet replaced with LVP from these recently and they were amazing! Workers were super nice and quick, the managing/coordinating staff were extremely friendly, and they wanted to make sure we absolutely loved our floors before closing things out. 10/10 experience!
My floors look perfect. I chose to let Ortiz crew work on my home when I was at work and it was great to come home to the finished product! I had some concerns about previous moisture damage and they…My floors look perfect. I chose to let Ortiz crew work on my home when I was at work and it was great to come home to the finished product! I had some concerns about previous moisture damage and they took care of that before finishing the install. Every part of this process was easy and I'll be using Ortiz for future projects.
Álvaro and his team at Ortiz did an awesome job replacing my carpet upstairs and installing hardwoods in two downstairs bedrooms. Everything looks flawless. They matched the stain of the existing…Álvaro and his team at Ortiz did an awesome job replacing my carpet upstairs and installing hardwoods in two downstairs bedrooms. Everything looks flawless. They matched the stain of the existing hardwoods perfectly. The communication from Álvaro and his office staff was always prompt, friendly, and professional. I would choose this company to do any future flooring projects without hesitation.
We had our flooring changed to lvp and install new carpet! Alvaro provided a very reasonable price from all the other company i have asked for an estimate. They are easy to work with and know what…We had our flooring changed to lvp and install new carpet! Alvaro provided a very reasonable price from all the other company i have asked for an estimate. They are easy to work with and know what they are doing. I would recommend them to anyone.
Alvaro and his team were fantastic! We love how our floors came out, he made the entire experience seamless. I recommend letting him give a quote if you’re trying to get your floors re-done.
WouId I use them again? Absolutely! Would I recomment them to my mom? Absolutely! They were fair in pricing, dependable, on time, excellent skillwise, and cleaned up after themselves (I can't say…WouId I use them again? Absolutely! Would I recomment them to my mom? Absolutely! They were fair in pricing, dependable, on time, excellent skillwise, and cleaned up after themselves (I can't say this for other projects/companies which is why I mention it.). Alvaro was very professional and listened to me and my needs. I had the entire 2-story home of flooring done and I can't say a single negative thing. Thank you so much!
Ortiz Flooring was absolutely great to work with! Easy to communicate and coordinate with and very attentive to the needs of our project. They installed a Forbo Marmoleum tile floor in our garage so…Ortiz Flooring was absolutely great to work with! Easy to communicate and coordinate with and very attentive to the needs of our project. They installed a Forbo Marmoleum tile floor in our garage so swiftly and seamlessly and we could not be happier with the results. We will definitely work with them again. High recommend.
My experience at every step of the process was exactly what one would expect from a professional. I submitted a request for a quote and received a quick response to schedule an onsite appraisal…My experience at every step of the process was exactly what one would expect from a professional. I submitted a request for a quote and received a quick response to schedule an onsite appraisal shortly thereafter. Alvaro came for a consult that was efficient, informative and kind. When I decided to go forward with Ortiz Flooring, the process was very efficient: there were no gaps in communication and they acknowledged all down payments. Their communication was the best I’ve ever seen—that’s very reassuring. They notified me when materials were received. And the install exceeded expectations-it took only one day (small job) when I expected it might run over. Alvaro’s crew worked efficiently and well: they take very good care that all is done well and any loose ends are swiftly secured. Thank you. That kind of service is rare.
We are selling our house and needed carpet replaced asap. Our realtor recommended Ortiz Flooring. They came out for a quote within an hour of contacting them, gave me a quote on the spot and were…We are selling our house and needed carpet replaced asap. Our realtor recommended Ortiz Flooring. They came out for a quote within an hour of contacting them, gave me a quote on the spot and were able to fit us in a few days later. They were in and out the same day, moved all our furniture, cleaned up, and did an amazing job! I highly recommend!
We used Ortiz flooring to replace our old carpet and install LVP in our bathrooms. The team were punctual, hard working and the quality of the installation was excellent.
We had an excellent experience with this flooring company from start to finish. After a dishwasher leak damaged the wood flooring around our kitchen island, we needed a repair that would blend…We had an excellent experience with this flooring company from start to finish. After a dishwasher leak damaged the wood flooring around our kitchen island, we needed a repair that would blend seamlessly with the rest of our home. Not only did they replace the affected area, but they also sanded and stained the entire first floor to ensure a perfect match—and the results were flawless. Their team was professional, respectful, and always on time. Communication throughout the process was clear and consistent, which made everything much less stressful. We were so impressed with the quality of their work that we hired them to refinish our stairs, and they did another outstanding job. If you’re looking for a company that truly takes pride in their craftsmanship and customer service, I highly recommend them.
I can’t say enough about Ortiz Flooring! His crew did an absolutely amazing job. They completed our floors in just one day, with incredible attention to detail. They even took care of removing and…I can’t say enough about Ortiz Flooring! His crew did an absolutely amazing job. They completed our floors in just one day, with incredible attention to detail. They even took care of removing and discarding the old floors, making the whole process completely stress-free. The new floors look stunning, exactly what we hoped for and more. I highly recommend Ortiz Flooring to anyone looking for quality, professionalism, and beautiful results!
After submitting a request online the owner contacted me directly, was quick to schedule an appointment to review my repair job and provided a quote on the spot. Scheduling the work was quick and…After submitting a request online the owner contacted me directly, was quick to schedule an appointment to review my repair job and provided a quote on the spot. Scheduling the work was quick and easy (made it within the same week as the quote - though I did already have replacement flooring on hand). The team showed up for the job on time and were very quick to complete, with the repair looking seamless within the existing floor. I am overall very happy with the work from Ortiz!
We purchased our house 1.5 yrs ago. LOTS of work to be done, with many projects as DIY and some outsourced. Therefore, we consider the ROI on each project. Our Goal: Replace heavily trafficked carpet…We purchased our house 1.5 yrs ago. LOTS of work to be done, with many projects as DIY and some outsourced. Therefore, we consider the ROI on each project. Our Goal: Replace heavily trafficked carpet areas -family room, stairs & upstairs hall with LVP. From start to finish, communication with Alvaro (owner) and Kristin (Administrative Assistant), was excellent. Emails were responded to within minutes or at most a few hours. We liked the flexibility of our purchasing the LVP through Lowes, and using my husband’s veteran discount. Ortiz flooring picked up order.
I wanted to remove a small area of tile and replace it with hardwood flooring to match the existing hardwoods. Although the existing flooring was over 15 years old, Ortiz Flooring matched it…I wanted to remove a small area of tile and replace it with hardwood flooring to match the existing hardwoods. Although the existing flooring was over 15 years old, Ortiz Flooring matched it perfectly. The quote was complete and easy to understand. The craftsmen were talented, professional, and polite. The work was completed on the promised timeline. It was a great experience. I highly recommend Ortiz Flooring.
Had some water damage in a bathroom that required repair. After submitting a request online the business owner reached out quickly and setup a consolut. He was punctual and very helpful to quickly…Had some water damage in a bathroom that required repair. After submitting a request online the business owner reached out quickly and setup a consolut. He was punctual and very helpful to quickly review the work and provide a quote. The team was able to come out same week (I had the material in house already) and finish the job quickly. Overall I was very happy with the work and quick response from the team.
Alvaro stretched our carpet in 3 rooms and also did repair on our hardwood floors. The team he sent to do the job were highly skilled, paid attention to detail, and did an incredible job on both the…Alvaro stretched our carpet in 3 rooms and also did repair on our hardwood floors. The team he sent to do the job were highly skilled, paid attention to detail, and did an incredible job on both the carpet and hardwood. The hardwood repair was not easy and yet they were smart in how they approached it, really cared about the aesthetics and cleaned up really well. They took pride in their work, which you don't often see.
I am pleased with Ortiz Flooring services replacing our second floor carpet. Mr. Ortiz was helpful in scheduling, discussing alternatives and providing samples. For us this step can sometimes be…I am pleased with Ortiz Flooring services replacing our second floor carpet. Mr. Ortiz was helpful in scheduling, discussing alternatives and providing samples. For us this step can sometimes be difficult and Mr Ortiz made it pleasant and effective. Diego and his crew arrived as scheduled and worked well as a team. They did a beautiful installation and clean up of old carpet and other debris. Diego's team were professional and courteous. The quality of carpet, installation and fair pricing is impressive. We enjoyed working with Ortiz Flooring and plan to use them for our next project.
We are very happy with our new flooring. The quality is excellent, and it completely changed the look of our home. Installation was done professionally and on time. It’s easy to clean and looks…We are very happy with our new flooring. The quality is excellent, and it completely changed the look of our home. Installation was done professionally and on time. It’s easy to clean and looks beautiful. Highly recommend!
Mr Ortiz was very patient and professional in answering my many questions about our floor replacement plans. Was able to adjust as our plans evolved. His crews were polite and very thorough. Would…Mr Ortiz was very patient and professional in answering my many questions about our floor replacement plans. Was able to adjust as our plans evolved. His crews were polite and very thorough. Would use again.
I am pleased with Ortiz Flooring services replacing our second floor carpet. Mr. Ortiz was helpful in scheduling, discussing alternatives and providing samples. For us this step can sometimes be…I am pleased with Ortiz Flooring services replacing our second floor carpet. Mr. Ortiz was helpful in scheduling, discussing alternatives and providing samples. For us this step can sometimes be difficult and Mr Ortiz made it pleasant and effective. Ortiz and his crew arrived as scheduled and worked well as a team. They did a beautiful installation and clean up of old carpet and other debris. Ortiz's team were professional and courteous. The quality of carpet, installation and fair pricing is impressive. We enjoyed working with Ortiz Flooring and plan to use the
Mr. Ortiz listened carefully to me and clearly explained flooring products to me so I could make the best decision for my home. His crew was on time, polite and courteous. I was impressed with their…Mr. Ortiz listened carefully to me and clearly explained flooring products to me so I could make the best decision for my home. His crew was on time, polite and courteous. I was impressed with their organization and efficiency of tasks to remove old flooring and install new flooring. Great pricing and excellent service ! !
Alvaro and his crew were kind, knowledgeable, prompt, and meticulous. He was able to squeeze our project in before the holidays and our home looks beautiful! Thank you!
Mr. Ortiz and his crew were kind, knowledgeable, prompt, and meticulous. He was able to squeeze our project in before the holidays and our home looks beautiful! Thank you!
Tuvimos una excelente experiencia con Álvaro de Ortiz Flooring. Hay muchas opciones excelentes en la sala de exposición y son muy profesionales. Lo recomiendo ampliamente.
I am so pleased with Ortiz Flooring. Alvaro the owner came to our house for quote and he brought samples. The job was done when and as contractor stated and looks great! Highly recommend for your…I am so pleased with Ortiz Flooring. Alvaro the owner came to our house for quote and he brought samples. The job was done when and as contractor stated and looks great! Highly recommend for your flooring needs
We recently had the pleasure of working with Ortiz Flooring Company, and we couldnt be happier with the results! Their team did an absolutely excellent job professional, detail-oriented, and…We recently had the pleasure of working with Ortiz Flooring Company, and we couldnt be happier with the results! Their team did an absolutely excellent job professional, detail-oriented, and efficient from start to finish. The craftsmanship and quality of the work exceeded our expectations. They were respectful of our space, cleaned up thoroughly, and delivered everything on time. If youre looking for reliable and skilled flooring experts, Ortiz Flooring is the one to call! Highly recommended!
Craftsmanship & Customer Service Still Exist! Background – We purchased our house 1.5 yrs ago. LOTS of work to be done, with many projects as DIY and some outsourced. Therefore, we consider the ROI…Craftsmanship & Customer Service Still Exist! Background – We purchased our house 1.5 yrs ago. LOTS of work to be done, with many projects as DIY and some outsourced. Therefore, we consider the ROI on each project. Our Goal: Replace heavily trafficked carpet areas -family room, stairs & upstairs hall with LVP. From start to finish, communication with Alvaro (owner) and Kristin (Administrative Assistant), was excellent. Emails were responded to within minutes or at most a few hours. We liked the flexibility of our purchasing the LVP through Lowes, and using my husband’s veteran discount. Ortiz flooring picked up order. Diego and Adrian were the two young men who removed old carpeting, installed the underlayment, LVP, quarter round molding, new risers & painted. What a work ethic! They were extremely conscientious, pleasant, and made sure every measurement was correct. If not quite right, a piece was re-cut. The job took two days. Note to Photos: I was so busy painting the Family Room, I forgot to take before shot. Huge improvement though. Bottomline – Would we use Ortiz Flooring again? Absolutely!
I had an excellent experience with Ortiz Flooring! From start to finish, their team was professional, efficient, and highly skilled. They expertly removed old carpet and damaged engineered hardwood…I had an excellent experience with Ortiz Flooring! From start to finish, their team was professional, efficient, and highly skilled. They expertly removed old carpet and damaged engineered hardwood, leveling the concrete to perfection before installing stunning luxury vinyl plank (LVP) flooring throughout our home. The attention to detail was remarkable, and the end result is absolutely beautiful. Their dedication to quality and customer satisfaction was evident every step of the way. I couldn’t be happier with their work and would highly recommend them to anyone looking for high-quality flooring services!
